A logo is one of the most important aspects of company representation and customer recognition. Over the years, many have chosen to ‘update’, ‘revamp’, or ‘improve’ their logos.
In the last few years, it seems many logos are getting more and more simplified. While the intention is to give a fresh new look, change is not always good…or well received by the public.
One of the most discussed examples of this is the Pringles logo. From 2020 to the present logo, customers have expressed their dislike due to its simplicity.
The brown hair and mustache detailing were removed, the yellow recognizable lettering changed completely, and an overall ‘simpler’ design was created.
Mr. P (the Pringles mascot) seems to have lost so much of its recognizable charm. He at least gained eyebrows…but at what cost?