Month: April 2024

This year for Easter I started off the morning by attending church with my family. After the service was over, and we arrived home I helped my mom prepare a carrot cake to take over to our neighbors house. As you may assume, we then went to have dinner with our neighbors.  There was a delicious spread with and apricot glazed  ham, roasted asparagus, fluffy mashed potatoes, and more. Dessert was also enjoyed and included Cadbury egg cookies, ambrosia salad, and the carrot cake that I made. I’d like to say that I took a nap after that, but school work was calling so I worked on assignments for the rest of the night!

Logo simplification, making logos ‘simpler’ in their design, is done for various reasons. The main goal revolves around improvement, hoping to gain the attention of a larger customer market.

The benefits of simpler logos include:

• More recognizable and memorable
• Less cluttered (better for smaller displays)
• They are more modern
• Less graphic resources

A simple logo should reflect the core values of a brand and be easily recognizable. With new brands emerging each day, many are opting for a simple and clean design for their logo so that they can be easily distinguished by their customers.

Companies are always looking for ways to improve themselves which leads to logo updates in hopes of better public awareness. Oversimplification of logos has been a topic of discussion across the web, with the majority expressing distaste for this emerging trend. However, I think Shell is an example of logo simplification done right.

The gradual change led to the removal of the red text since the shell shape became synonymous with the company name Shell. The change did not feel sudden and the overall essence of the logo remained untouched.

The colors are still a bold red and bold yellowish-orange. The logo shape is also the same. There was no unnecessary ‘revamp’ to the Shell logo and has stayed the same since 1971.